Product Marketing Specialist

BeLuce Canada Inc. (Beghelli Canada) is an emergency lighting leader committed to Canadian manufacturing including designing, building, and customizing products.

We are currently looking for a talented and experienced Product Marketing Specialist to join our team, reporting to the Marketing Manager in our Markham office.  As a Product Marketing Specialist, you will play a key role in product planning, development, and market strategy for both Emergency and Luce lighting. Do you have a passion for the lighting industry?

RESPONSIBILITIES

• Plan the product lifecycle for product lines (Emergency & Luce lighting) and establish a strategy to ensure successful category performance for each line
• Identify opportunities and weaknesses within your product lines and work with sales to develop successful strategies including promotional activity
• Conduct market analysis as required and evaluate the competitive landscape to identify, develop and maintain successful product positioning strategies within your product portfolio
• Establish pricing strategies in collaboration with sales and upper management teams
• Provide market insight (competition, market trends, customer needs, technology trends) and create directions for product line development
• Contribute to new product design & ideas and lead the new product development process
• Work in conjunction with sales to ensure proper forecasting and inventory levels for all finished goods including accessories within product lines
• Create and deliver product presentations to internal and external stakeholders
• Collaborate and create content copy for social media and newsletters
• Additional tasks/duties as required

QUALIFICATIONS & SKILLS

• Post-Secondary Degree or Diploma in Marketing or another related field of study
• Minimum of 3 years experience in product marketing/management
• Lighting industry experience preferred
• Experience in a manufacturing and B2B environment
• Excellent knowledge of the complete MS Office suite (Outlook, Excel, PowerPoint), as well as strong computer skills
• Self-starter with solid verbal & written communication skills and meticulous attention to detail with excellent time management and organizational skills who is capable of taking initiative to identify & resolve problems
• Strong work ethic & collaboration skills with a proactive approach to working with cross-functional teams and independently while managing multiple priorities and deadlines
• Must have strong analytical skills
• Knowledge of SAP software is an asset
• French bilingual is a bonus